I read a great post on the web about The Psychology of Colors. It is shocking how much color is perceived in people’s minds. I know that Donna Kastner said to take it with a grain of salt, but colors are really important! It changes your whole theme in an event. If you use the wrong colors it could be displeasing to the client or the people at the event.
Colors shape everything around us. What we often forget is that there are different meanings of colors in different areas of the world. So if you are going to be doing an event internationally, or with international clients you might want to research what their perception of color is and see if you are on the right path or the wrong path. Some examples of cross-continental color issues are:
In China red means celebration, here it means danger.
In Japan yellow means courage, here it means caution.
In Thailand purple means mourning, here it means royalty.
In the East white means death, here it means good.
The differences are the extremes, so planning events with colors can be tricky when done with an international client list. One has to be careful on how they are used, where they are used, and what they are used for. So make sure you are researching your clients backgrounds to see if you need to add in more of one color over another to work with their cultures perception of color. Your knowledge will be respected, plus do you really want to make anyone upset at their wedding just because you used the wrong color? A little research never hurt anyone!