There are so many aspects of an event, where does one start and how does it all come together in the end. If you don’t have a goal, how will you be able to see your success? The first thing you should look at is your outcome. Plan with the end in mind. This is the only way you are going to see if your event was a success or not.
With the end in mind you will have a more successful event. This is because you know from the beginning how you want everything to go. If you don’t know your goals this concept will not work for you. So you need to sit down and imagine your event complete, this is how you will come up with the ideas for success. This will also help you become more intune with what you or your client needs.
The only thing a client wants to see are the results, if you deliver then they will appreciate it, if you don’t deliver than there could be problems. Understanding your clients needs and visions are crucial for the end result to happen.
I have found that finding out clients needs is the hardest thing about this job. If it’s not one vision it’s a thousand that are impossible to fulfill at once or at all! Getting their vision out of them is a skill in and of itself. So working one on one with the client is something that is necessary to fulfill any of the events needs. Sometimes your questions will be answered in one moment, other times you have to be with the client for a few days. It depends on what you are planning and how well they understand their own vision. Once this vision is found you will be able to make anything happen!